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Bowman's Stove & Patio
Ambiance · Holographic Electric Fireplace

Luxus e40

Viewing area: 39 3/8" × 12 3/4"Heat output: 4,265 BTU high / 2,133 BTU low (120 V) — double on 240 VHeats: Up to 400 sq ftPower: 120 V or 240 V, 11.3 A, hard-wire readyFlame pictures: 4 selectableSound: Synchronized crackling fireWeight: 105 lb
Ambiance Luxus e40
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Fire View: Linear (single-sided)

About the Luxus e40

The compact Luxus — a 40" holographic electric fireplace built by DRU in the Netherlands. Ultra-realistic 3D flames, crackling fire sound, and up to 4,265 BTU of heat, in a single-sided or 3-sided bay version. No venting, no gas line.

The Luxus e40 packs DRU's holographic flame technology into a 40" built-in that fits condos, bedrooms, offices, and feature walls where a gas fireplace can't go. Behind the patented Clear View+ anti-reflection glass, a 3D projection system plays four flame pictures over a 12-piece natural log set and a color-adjustable Eco Glow ember bed — with synchronized crackling sound, most guests won't believe it isn't burning wood. The built-in heater delivers up to 4,265 BTU on a standard 120 V circuit (warms about 400 sq ft) and doubles on 240 V, all managed by the thermostatic remote or the DRU Fire app. Choose the Linear version for a clean single-sided wall installation, or the Bay version with 7 7/8" glass on both ends for a peninsula or room divider. Zero emissions, no chimney, no gas line — it recesses into a framed wall opening. Want to see the flames for yourself? We have the larger Luxus e60 Bay running on display in our Ephrata showroom.

Features

  • Ultra-realistic holographic 3D flames — DRU's projection technology, often mistaken for a real wood fire
  • Patented Clear View+ anti-reflection glass — no room reflections, clear flames day or night
  • 12-piece natural log set with coals, chips, and glow stones over an Eco Glow ember bed (color, intensity, and speed adjustable in the app)
  • Four selectable flame pictures — Amber Rise, Amber Sparks, Amber Dusk, and Scarlet Rise
  • Synchronized crackling wood-fire sound (switch it off any time)
  • Built-in heater: up to 4,265 BTU (1,250 W) on 120 V, warms up to 400 sq ft — or hard-wire to 240 V for double heat
  • Thermostatic remote plus the free DRU Fire app (Wi-Fi + Bluetooth) with weekly schedule
  • No venting, no gas line, zero emissions — recesses into a framed wall; whisper-quiet 50 CFM blower
  • Designed and manufactured in the Netherlands by DRU; 2-year limited warranty

Width 39 15/16" | Height 15 3/4" visible face | Linear overall 39 15/16" W × 21 1/4" D × 31 1/2" H (min wall opening 40 1/8" W × 20 1/4" D × 32 1/8" H); Bay overall 45 1/4" W × 21 1/4" D × 31 1/2" H (min wall opening 43 1/16" W × 20 1/4" D × 32 1/8" H)

Will it fit?

Framing (rough opening)
40⅛" × 32⅛" × 20¼" (W × H × D)
Unit size
39¹⁵⁄₁₆" × 31½" × 21¼" (W × H × D)
Heat output
4,265 BTU/hr (turns down to 2,133)
Heating area
up to 400 sq ft (manufacturer's rating)

From the manufacturer's documentation (page 1). We confirm every measurement on the site visit before anything is ordered.

Documents

Fire ViewLinear (single-sided)required

Linear = single-sided glass for a flat wall. Bay = glass on three sides (7 7/8" ends) for a peninsula or room divider. Both include the 12-piece log & media set.
Your configuration: 1 items — itemized on your written quote.
Estimated Range installed$9,650 – $10,000
Includes professional installation — priced from our live store system. Your written quote is tailored to your exact home; old-unit removal and unusual site work are added there if needed.
Optional add-on, not included in the range above: a 5-Year Protection Plan — breakdowns and accidents covered, no deductibles. Its price is shown separately on your written quote.
Estimated installed
$9,650 – $10,000
Choose Options

Protect it

Every written quote includes an optional 5-Year Protection Plan — mechanical breakdown, accidental damage, and power surge covered with no deductibles, unlimited covered repairs, and in-home service by our own technicians.

How the plan works →