Ambiance · Holographic Electric Fireplace

Luxus e40

Ambiance Luxus e40
Views:
Product gallery:
Fire View: Linear (single-sided)

About the Luxus e40

The compact Luxus — a 40" holographic electric fireplace built by DRU in the Netherlands. Ultra-realistic 3D flames, crackling fire sound, and up to 4,265 BTU of heat, in a single-sided or 3-sided bay version. No venting, no gas line.

The Luxus e40 packs DRU's holographic flame technology into a 40" built-in that fits condos, bedrooms, offices, and feature walls where a gas fireplace can't go. Behind the patented Clear View+ anti-reflection glass, a 3D projection system plays four flame pictures over a 12-piece natural log set and a color-adjustable Eco Glow ember bed — with synchronized crackling sound, most guests won't believe it isn't burning wood. The built-in heater delivers up to 4,265 BTU on a standard 120 V circuit (warms about 400 sq ft) and doubles on 240 V, all managed by the thermostatic remote or the DRU Fire app. Choose the Linear version for a clean single-sided wall installation, or the Bay version with 7 7/8" glass on both ends for a peninsula or room divider. Zero emissions, no chimney, no gas line — it recesses into a framed wall opening. Want to see the flames for yourself? We have the larger Luxus e60 Bay running on display in our Ephrata showroom.

Features

  • Ultra-realistic holographic 3D flames — DRU's projection technology, often mistaken for a real wood fire
  • Patented Clear View+ anti-reflection glass — no room reflections, clear flames day or night
  • 12-piece natural log set with coals, chips, and glow stones over an Eco Glow ember bed (color, intensity, and speed adjustable in the app)
  • Four selectable flame pictures — Amber Rise, Amber Sparks, Amber Dusk, and Scarlet Rise
  • Synchronized crackling wood-fire sound (switch it off any time)
  • Built-in heater: up to 4,265 BTU (1,250 W) on 120 V, warms up to 400 sq ft — or hard-wire to 240 V for double heat
  • Thermostatic remote plus the free DRU Fire app (Wi-Fi + Bluetooth) with weekly schedule
  • No venting, no gas line, zero emissions — recesses into a framed wall; whisper-quiet 50 CFM blower
  • Designed and manufactured in the Netherlands by DRU; 2-year limited warranty

Will it fit?

Framing (rough opening)
40⅛" × 32⅛" × 20¼" (W × H × D)
Framing, bay version
43¹⁄₁₆" × 32⅛" × 20¼" (W × H × D)
Unit size
39¹⁵⁄₁₆" × 31½" × 21¼" (W × H × D)
Visible face height
15 3/4"
Bay overall
45 1/4" W × 21 1/4" D × 31 1/2" H (min wall opening 43 1/16" W × 20 1/4" D × 32 1/8" H)

From the manufacturer's documentation (page 1). We confirm every measurement on the site visit before anything is ordered.

Specifications

Heat output
4,265 BTU high / 2,133 BTU low (120 V) — double on 240 V
Heating area
up to 400 sq ft (manufacturer's rating)
Viewing area
39 3/8" × 12 3/4"
Power
120 V or 240 V, 11.3 A, hard-wire ready
Flame pictures
4 selectable
Sound
Synchronized crackling fire
Weight
105 lb

Documents

Fire Viewrequired▾Selected Option: Linear (single-sided)

Linear = single-sided glass for a flat wall. Bay = glass on three sides (7 7/8" ends) for a peninsula or room divider. Both include the 12-piece log & media set.
Your configuration: 1 item — itemized on your written quote.
Estimated Range installed$9,650 – $10,000
Includes professional installation — priced from our live store system. Your written quote is tailored to your exact home; old-unit removal and unusual site work are added there if needed.
Optional add-on, not included in the range above: a 5-Year Protection Plan — breakdowns and accidents covered, no deductibles. Its price is shown separately on your written quote.
Estimated installed
$9,650 – $10,000
Choose Options

Protect it

Every written quote includes an optional 5-Year Protection Plan — mechanical breakdown, accidental damage, and power surge covered with no deductibles, unlimited covered repairs, and in-home service by our own technicians.

How the plan works →

Real installs by Bowman’s

Customer photos

From our customers' homes — related products we've installed.

All our projects →